Aviva adds musculoskeletal service to private medical insurance

Aviva is to add a musculoskeletal rehabilitation service to its corporate private medical insurance scheme for large employers.

Its BacktoBetter service, which is aimed at helping employees with any musculoskeletal conditions return to work more quickly, will combine the insurer’s BackUp and BackUp Plus programmes into one employee-focused service from 1 June 2013.

The service will provide employers that use Aviva’s Optimum private medical insurance (PMI) scheme with cover for all musculoskeletal issues for their employees.

In 2012, musculoskeletal injuries accounted for 32% of Aviva Health’s corporate claims. Across Aviva’s large corporate portfolio, there has been an average reduction in MSK costs of more than 20% for managed claims using the end-to-end rehabilitation service.

Through Aviva’s Centre of Rehabilitation Excellence, BacktoBetter introduces clinical decision-making at the start of the claims journey to ensure employees receive the most appropriate and effective intervention from the outset.

Mark Sharpe, rehabilitation clinical lead at Aviva UK Health, said: “BacktoBetter offers our large [employer clients] a unique end-to-end management of their employees’ musculoskeletal conditions.

“It’s about getting the right treatment at the right time, without the need for employees to see a GP and wait for a referral.