21% gender pay gap for general marketeers

Gender pay

Male general marketeers earn 21% more than their female counterparts, according to research from Employee Benefits’ sister brand Econsultancy, with collaborations from Design Week, Creative Review and Marketing Week.

Its Salary survey 2015 report: digital specialists vs general marketers, which surveyed 1,815 digital marketing specialists and 2,723 general marketeers, also revealed that male digital marketing specialists are paid an average of £47,247, which is £7,182 (15%) more than their female counterparts.

Further findings from the study include:


  • 9% of respondents receive childcare benefits and permanent health insurance.
  • 15% receive a flexible benefits scheme from their employer.
  • 19% have a share option scheme in their place of work.
  • 41% of respondents receive private medical insurance (PMI).
  • 58% of respondents have a pension scheme that their employer contributes to, whilst 9% have a pension scheme that is non-contributory.
  • 33% have flexible working options.
  • 57% of respondents receive between 21 and 25 days of holiday per year, with 4% receiving less than 20 days, and the same percentage receiving over 31 days.
  • Around three-quarters (72%) have received a salary increase this year, while 3% have seen their pay decrease and a quarter (25%) have found that their pay has remained the same.

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 Attitudes and expectations around staff benefits

  • 35% of respondents consider their pension very important, whereas 44% consider it important and 2% consider it unimportant.
  • Around a third (31%) consider flexible working arrangements very important, whereas just under half (45%) consider it important.
  • 29% consider employer contributions to childcare vouchers or arrangements neither important nor unimportant, and just 8% consider it very important.
  • 80% of respondents expect their salary to increase over the next 12 months, and 62% expect it to increase between 1% and 10%.
  • 69% of respondents are expecting a bonus of between 1% and 10%.

The full Salary survey 2015 report is available through Econsultancy