Emergency eldercare is set to grow by 142% within flexible benefits plans, according to the Employee Benefits/Towers Watson Flexible Benefits Research 2014.
Currently, this benefit is offered by just 9% of respondents to the survey. However, a further 10% of the total sample plan to add it to their flex plans.
Other predicted fast-growing benefits include salary sacrifice cars, gadget insurance and low-emission cars. These are all expected to be offered by double the number of respondents that currently offer them.
Well-established benefits, such as holiday buy and sell, gym discounts and health cash plans could see double-digit growth.
Read more of the Employee Benefits Flexible benefits research 2014
Emergency Eldercare? Grey is the new Green!
We are only at the very beginning of a seismic shift in how organisations and their employees recognise and deal with the challenges of our ageing society and ageing workforce.
We predict Age Mangement (at corporate and personal level) and new benefits for specific generational needs as the next major growth area.
The progressive organisations we deal with are interested in not only the reactive ’emergency’ services, but what they can do proactively to convert their various workforce ageing challenges into a business opportunity.
Many companies think ‘ageing issues’ only relate to older workers and are therefore massively underestimating the impact our ageing demographic is having on their bottom line.