Case study: Awaydays drive engagement at Enterprise Rent-A-Car

Car hire company, Enterprise Rent-A-Car, which employs 3,000 staff in the UK, runs various awaydays throughout the year.

These include monthly Elite Club events, a sales incentive in which the top 10 performers from each region are treated to a day out or a weekend away as a reward for sales results, and its annual Branch Manager Retreat.

Donna Miller, European head of HR, says: “These awaydays are hugely beneficial to our company. The Branch Manager Retreat allows our management team to network with their counterparts and senior leadership to share best practice, while the Elite Club events both recognise and reward employees, who are performing at the highest level.

“These days all have a positive effect on staff morale and engagement, which ultimately impacts the bottom line.”

Miller says it has been necessary to evolve the awaydays to ensure they are accessible and motivational for all employees.

“Some constructive feedback we have received in the past is that the events we were running were somewhat one-dimensional, because the activities gravitated towards a narrow range of competitive, often physical activities such as assault courses, paintballing or clay pigeon shooting,” she says.

“These have now been widened to include visits to theme parks, bowling competitions and spa days.”

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