Case study: Tasty bonus for McDonald’s employees

McDonald’s gives its 85,000 UK staff an employee discount card as soon as they begin work with the chain.

The card offers staff five standard discounts, including a medium extra value meal for £2.99, a breakfast extra value meal for £1.99, or a toasted deli sandwich meal for £2.99. There is a limit of two purchases per visit. Staff are also offered free meals while they are working.

Neal Blackshire, benefits and compensation manager at McDonald’s, says: “When we put it in place many years ago, it was done to try to formalise something that had happened in a number of restaurants informally. It was not intended to drive motivation, it was the right thing to do in our relationship with our staff.”

Read more case studies on motivation staff