Global drinks brand Diageo has become a fertility-friendly employer as part of its commitment to implementing policies and practices that support its employees.
Run by Fertility Matters at Work, the initiative offers employers fertility-friendly training, access to panel discussions and events, resources, guidance and support. The aim is to open up fertility struggles conversations within the workplace, educate about what fertility treatment involves and the link to mental health, and empower organisations to build an inclusive and supportive workplace.
Diageo introduced a policy of paid leave for employees undergoing treatment, as well as partners or intended parents. The brand also said it aimed to raise awareness of fertility issues internally, including the mental and physical toll faced by those affected.
According to the employer, which already offered policies centred around pregnancy loss, domestic and family abuse, and menopause, championing inclusion and diversity in the workplace is central to its performance ambition. It stated that adding fertility support guidelines to its suite of personal and family support was necessary to assist staff going through health and family-related challenges.
Caroline Rhodes, global inclusion and diversity director at Diageo, said: “Ensuring that our people feel supported to bring their whole selves to work is a tenet that underpins our business. I want to personally thank our employees who have partnered with us on these guidelines, sharing their own lived experiences with such candour and honesty, helping us to consider the key needs of individuals during what can be a highly emotional and stressful journey.”
“Guided by the expertise of Fertility Matters at Work, our new guidelines will act as an educational tool for line managers setting out the reality of fertility issues and treatment, with guidance on supporting someone going through the process with compassion and understanding. We’re delighted to be working with an organisation whose central mission is to ensure fertility is recognised and supported in the workplace.”