Channel 4 has introduced a new period policy in partnership with sustainable period-proof underwear brand WUKA.
The policy, which was created by its gender equality employee network 4Womxn and funded by its equity and inclusion team and employee networks, is available to existing employees and all new starters. It was designed to enable employees experiencing difficulties with their periods, such as endometriosis or polycystic ovary syndrome, to be supported while they manage their symptoms at work.
Staff have been given access to flexible working arrangements, a working environment assessment, free period products in all offices, microwaveable wheat bags to ease painful symptoms, a quiet room to take time out, medical support, free hormone and fertility tests provided by Hertility, and other accessible help and advice.
To mark the launch, Channel 4 partnered with WUKA to offer its staff the opportunity to switch to alternative period products, with every employee able to redeem a pair of reusable WUKA period pants free of charge.
Channel 4’s equity and inclusion team also hosted a panel discussion on the topic, which was attended by WUKA chief executive officer and founder Ruby Raut, co-owner of London Represents Samanta Bullock, activist and model Prinx Silver, and menopause consultant and Smarter Change founder Pamela Windle.
Alex Mahon, chief executive of Channel 4, said: “Most women will have 12 periods a year for 40 years. That is a huge amount of time, yet we don’t talk about women’s health much or what impact it might have on equity. Our new period policy builds on our suite of wellbeing support to help our staff to be the best version of themselves at work and is another step towards equity in the workplace.
“Designed by 4Womxn, we hope the policy ensures people suffering with period symptoms are empowered to get any health support they might need with zero embarrassment. We are delighted to be collaborating with a forward-thinking and innovative organisation such as WUKA, which shares our goal to normalise important conversations and stamp out unnecessary taboos around women’s health.”