Xerox unveils Conduent brand identity

Xerox has reached the latest stage in its plan to separate into two independent, publicly-traded companies by unveiling the global brand identity of Conduent Incorporated, a business process services company.

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“Our brand identity signifies core ideas behind our company and the value we create for our clients,” said Ashok Vemuri, CEO of Conduent following the company’s separation. “Both enterprises and governments are seeking ways to improve and modernise the way they interact with their constituents and clients. We are forming a company built around an unwavering focus on our client’s needs, delivery excellence and a set of core values – all in service of creating more consistent experiences and returns for our stakeholders.”

The name Conduent is inspired by the company’s expertise in managing transactional relationships between clients and constituents in areas such as customer care, transportation solutions, healthcare, and digital payments. Like the name itself, the brand identity reflects the way Conduent will hopes to work as an extension of its clients, helping drive loyalty, retention and customer satisfaction.