WEALTH at work acquires the Affinity group of companies to meet growing demand

WEALTH at work – a leading provider of financial education in the workplace, supported by guidance and advice – has acquired the Affinity group of companies (The Farleigh Group Ltd), its third strategic acquisition following its purchase of Life Academy in 2015.

Affinity (The Farleigh Group Ltd), founded in 2004, is a national provider of financial education and advice services based in Bristol. The group works with over 200 employers and mainly operates in the public sector for local authorities, the fire and police services and the NHS.

The acquisition sees WEALTH at work increasing its footprint in the market at a time when demand for at-retirement services is increasing significantly, due to public policy, together with legislative and regulatory changes.

Jonathan Watts-Lay, Director, WEALTH at work, comments: “We are very excited about the acquisition. We mainly provide our services to the private sector so this presents further opportunities for us to expand into the public sector, providing financial education seminars, guidance and advice, particularly for those employees who are at-retirement, where making the correct decisions are crucial. Our increased capacity means we can continue to respond to the fast-growing demand for our services.”