Creative agency Lux has introduced a four-day working week for its 11 employees.
All staff at the Edinburgh-based firm, which specialises in the food and drink sector, are now able to work a 32-hour week on an elective basis with no reduction in salary as part of their contracts.
Lux worked in partnership with Magenta HR on the initiative, undertaking a comprehensive consultation and pilot scheme over a period of two years. All employees are said to have welcomed the change, with Lux reporting that since the launch, its efficiency has increased by 24% and profitability has risen by 30%.
The agency said it adopted the approach to give its employees an enhanced work-life balance.
Lux co-founder Alice Will said she believes the world of work and the traditional 9-5 convention need to evolve to meet modern requirements.
She explained that the agency had taken a holistic view of business management and found that staff thrive in a culture where they feel nurtured, energised and autonomous in their roles.
“Our experience has been overwhelmingly positive and is proof that decreasing working hours optimises performance and increases productivity, offering both a better balance for our team and increased profitability for the business. It’s a win-win!” she said.