Kavitha Sivasubramaniam: Maximising the effectiveness of an engagement strategy

engagement week

As our Engagement Week, in association with Aon Employee Benefits, draws to a close, it is time to reflect on some of the trends and issues currently shaping this area of the benefits market.

Achieving high levels of employee engagement is the holy grail for many employers. But with so many factors impacting engagement, it can be tricky to pinpoint exactly what constitutes a good level of engagement for an organisation. And even if an employer does have an idea of what it would like to achieve in mind, the number of potential measurables available means there can be numerous ways of measuring engagement.

One way to maximise the effectiveness of an employee engagement strategy is to ensure it is tailored to the preferences and demographic of a workforce. Involving employees in the process of designing an engagement strategy by gathering their insights into what is most likely to engage them is one of the most effective ways of achieving this.

Get it right and employee engagement can positively impact desired behaviours such as performance and productivity. But what benefits schemes and incentives can be deployed within an engagement strategy designed to support organisational goals, such as boosting staff performance and productivity?

Whatever your organisation’s approach to employee engagement, Engagement Week was designed to help you take this to the next level through exclusive insights and opinions uncovering best practice in this area. These included:

Kavitha Sivasubramaniam
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