International investments and savings organisation Old Mutual has launched a personalised financial education programme for its 200 employees.
The programme, provided by Nudge, aims to further strengthen the organisation’s current wellbeing strategy.
The scheme uses a regular flow of data to provide employees with personalised and predictive financial education that corresponds to their respective salaries, ages, address, dependents, and interests.
Staff receive information via a series of online nudges that are automatically triggered by lifestyle or legislative changes, or in line with Old Mutual’s internal benefits communication strategy.
For example, employees will receive information around inheritance tax and estate planning during Free Wills Month, or a personalised budget update following the autumn statement in November.
David Sher, compensation and benefits manager at Old Mutual, said: “Wellbeing is core to our employment offer as demonstrated by our commitment to, and success in Britain’s Healthiest Workplace in 2015.
“We’ve provided face to face financial advice for many years now but recognise the importance of choice and the opportunity to maximise engagement through a more flexible ‘on demand’ education and information service that puts employees in control of deciding what they need and when.”