JP Morgan boosts flexible benefits engagement

JP Morgan has increased staff engagement with its flexible benefits scheme from 38% to 74% after revamping and relauching its benefits platform in 2012.


Adam Brooke (pictured), employee benefits and wellness manager at JP Morgan, will discuss how the organisation achieved this increase in engagement in a session titled ’Communication strategies that embed the employer brand’ at Employee Benefits Live on 25 September.

The organisation decided to introduce a fun element to its strategy to drum up enthusiam among employees to buy into the scheme, after calculating that increased take up of 3%-5% would pay for itself.

Brooke said: “If you think about it logically then there are more savings for the firm, so you can argue to your finance people that although we need the money up front for this new strategy, it should pay for itself. It’s not just the first year increase though, it’s how you keep that engagement going and push for those few extra people each year.”


Employee Benefits Live will take place at Olympia National in London on 24 and 25 September 2014.