Imagine Co-operative Childcare will re-brand at the end of September under the name Co-operative Employee Benefits, broadening its product range beyond childcare vouchers.
The first new product it will introduce to market will be bikes for work but the provider is also looking to introduce payroll giving, retail discounts and green energy benefits to its portfoili over the next few months.
Tracy Wilson, operations manager at Co-operative Employee Benefits, said: “The change came about as a way to compete with other childcare voucher providers in the market and to make the most of our relationship with the Co-operative Group.”
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