JustGiving launches online fundraising tool for employers

Just Giving has launched an online fundraising tool to encourage employers to maximise the money their employees raise for charitable causes.

The tool will give UK businesses the opportunity to showcase their employees’ achievements, and match their donations with employer funds if they choose. Organisations also have the option of covering Just Giving’s fees, to make the service entirely free for charities.

Features of the online tool include:

  • Fully branded company fundraising profiles to allow employers to showcase all their employee fundraising activity in one place
  • Running overall totals of donations.
  • Links from employees’ Just Giving fundraising pages to their employer’s page.
  • Rolling leader boards showcasing top fundraising staff to encourage healthy competition and reward success
  • The opportunity for employers to match donations made by employees and display this total publicly on their profile
  • Measurement and reporting of fundraising data to track success, and cut down on administration.

Employers such as Barclays, KPMG, Vodafone, John Lewis and Waitrose, have adopted the service.

Tom Rigby, fundraising Manager at The Lord’s Taverners, which has been working with Waitrose to pilot the new tool, said: “It is really exciting to be at the forefront of the latest developments in fundraising made available by Just Giving. Partners from Waitrose Group F (London branches) have been raising money to fund the supply of brand new Lord’s Taverners specially adapted minibuses since early 2010.

“It allows Waitrose to take control of its own event creation in an online space that reflects its own brand, the user gets a clear sense of the impact they are making to a specific cause, and as the charity we can clearly allocate the income generated via the whole page to Waitrose fundraising target. It makes sense for everyone involved.”

Anne-Marie Huby, managing director at Just Giving, added: “Employees raise millions of pounds for charity every year but much of this effort takes place offline and gets little recognition. Our belief is that by making staff feel supported and part of a community that is striving for a greater good, we can steer businesses towards closer partnerships with charities and raise even more money for good causes. We are encouraged by many organisations’ willingness to pay for the costs of the service, to ensure that charities get maximum benefit.”

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