EXCLUSIVE: Which? increases pension scheme and PMI take-up

Comparison website Which? has increased the take-up of its pension and private medical insurance (PMI) schemes after adding personalised information to its total reward statements (TRS).

Take-up levels for the pension scheme are now 82%, while take-up for the PMI scheme is at 56%.

Since launching TRS in 2010 with provider Enrich Employee Benefits, the statements were revamped in August 2011, in line with the organisation’s employer brand, the People Deal.

Andrea Teich, HR manager at Which?, said: “It includes details of the benefits employees have not signed up for. Since we mentioned this, we have had higher take-up in our pension scheme and private medical insurance (PMI).”

With 450 staff spread out in London and Hertford, the TRS is also paper based.

Teich added: “The brochure is easier for reaching all employees. Our service centre staff, about 30%, are timed while working on the computer and taking calls, so they do not have the time to look at things online during the day. We also wanted staff to keep it and be able to review it.”

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