Cineworld and Filmology partner for launch of digital cinema voucher programme

Cineworld and Filmology have partnered to introduce a digital cinema voucher programme.

The programme enables employers to reward, motivate and incentivise staff via email or mobile.

Bobbie Andrews, marketing manager at Cineworld, said: “Due to the increasing number of smartphones, digital codes and vouchers are now an inherent part of many people’s lives.

“It was therefore a logical step to expand our cinema voucher offering to email and mobile.”

David Pearson, director at Filmology, added: “Vouchers as benefits, incentives or rewards can be sent to the recipient more flexibly and faster than ever before.”

Read more articles on motivation vouchers