The First Club launches online reward and incentive platform

The First Club has launched an online reward and incentive platform that focuses on loyalty programmes, incentive schemes and corporate rewards.

The platform is designed to help employers boost existing reward and loyalty schemes by creating a gateway to the entertainment world. Employees can spend reward points they are issued on the latest premium downloadable content, including titles from mp3 music tracks, PC games and software, to e-books and mobile phone content.

The First Club offers organisations three different levels of membership, enabling them to customise and individually brand the website using their own corporate brand and content, and based on staff preferences.

Denis HurÈ, chief executive officer and co-founder of The First Club, said: “Every year, millions of reward points remain unredeemed, these ‘orphan points’ are terribly costly for companies and unsatisfying for their customers.

“By having the cost-saving alternative option of instantly redeeming reward points via a download rewards scheme, The First Club is meeting the demand of today’s savvy consumer and forward thinking brands.”

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