Case study: Domino’s Pizza
Domino’s Pizza has not suffered as much as some other businesses in the recession, but that does not mean its staff are not on the lookout for a bargain. The company has offered its voluntary benefits scheme, Perks at Domino’s, for a year and 67% of its 300 staff have registered on the site.
Jane Roberts, HR director at the pizza chain, says: “I definitely think the voluntary benefits are motivational. We are seeing an increase in use of our Perks system because everyone is looking for a bargain in this environment.”
†The most popular offers are deals at Apple, Dixons, Superbreak and theme parks, and discounts start from 10%. The provider of Domino’s voluntary benefits plan carries out online surveys of its customer base, and according to these, 54% are using the system more because of the credit crunch.
Roberts says: “Everyone is more aware of their spending and a discount is now expected.” With this in mind, she has renewed the scheme for another year. “It gives staff a bit more and, for us, the cost is minimal.”