Case study: Asda staff check out regular rewards

Asda ensures long-service awards are well celebrated. As well as celebrating one year’s service, the supermarket rewards staff at five year intervals.

After completing one to 10 years’ service, employees receive a certificate and a pin badge recognising their loyalty. After 15 and 20 years’ service, they are given a monetary voucher to the value of £15 or £20.

This year, Asda introduced the recognition of length of service on name badges for employees who have worked there for one year or more.

Asda also holds an annual ‘Big Anniversary’ event for all staff who have completed 25, 30, 35, 40, 45 and 50 years’ service. These employees are invited to a a party and receive £300 and an extra week’s holiday in their anniversary year.

Kevin Trott, colleague engagement team leader-recognition and incentives at Asda, says: “Long service definitely engages colleagues in our business and makes it their business as well. It has a significant impact on our motivation mechanism.”

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