Asda Business Rewards will launch a new dual shopping card this summer.
The cards, which are designed to be included in an employer’s flexible benefits scheme, can be activated remotely.
Two cards are provided to each employee who takes up the perk so that one can be given to their partner, spouse or a nominated second cardholder. The value employees choose to add to their account, between £1 and £1,000, can be shared between the two cards.
Joanne Taylor, corporate sales manager at Asda Business Rewards, said: “We recognised the success of our student card could be mirrored in business-to-business, particularly in flexible benefits schemes where the employee may be holding their grocery shopping budget on a gift card.
“The employee can add value to their card via the employer’s scheme, benefiting from the discount negotiated with Asda via their employer. Either cardholder can then spend the value, which is linked to both cards.”
Read more articles on employee discount cards