Capital Incentives & Motivation launches new ethical incentives and rewards solution

Capital Incentives & Motivation, a specialist division of Accor Services, has launched an ethical incentive and reward product in partnership with Green Rewards.

This eco-incentive programme, Compliments Green, uses e-vouchers and an online account. It operates with a points-based system; once employees have accrued enough points they choose an environmentally friendly reward at Green Rewards.

Green Rewards’ portfolio of reward options includes clothing, experiences, organic wine, scooters and garden hammocks.

Compliments Green can be incorporated within any existing employee, channel partner or customer incentive programme, or as a new stand alone scheme used as a basis for encouraging ‘greener’ behaviour.

Derrick Hardman, managing director, Capital Incentives & Motivation, said: “We believe the innovative nature of Compliments Green, with its e-voucher and ethical principles, will make a difference to businesses both externally and internally.

“Externally because corporations who are actively considering the environment may be viewed in a better light, which is vital in the current competitive climate, and internally so staff and members of the public – whether they pride themselves on being eco-citizens or just want to feel they’re reducing their impact on the planet – can be motivated by rewards that appeal to them.”

Read more on staff motivation