Digital technology firm Results Through Digital is to implement the Department for Work and Pensions’ (DWP) workplace gender equality agenda, Not Just For Boys.
Launched last month, the initiative aims to help close the gender pay gap, particularly in traditionally male-dominated sectors such as construction, engineering, science, sport and technology. It also aims to combat gender stereotypes in the workplace and motivate and retain staff.
The initiative is designed to dispel the myth that some industries are just for male workers.
Results Through Digital, which consists of Appetized and EMS Internet, joins employers such as Tottenham Hotspur Football Club, Network Rail, Lookers Motor Group, BT and Sodexo UK and Ireland in supporting the campaign.
Supporters are using the hashtag on Twitter #Notjustforboys, and posting pictures and words to highlight what they are doing to tackle the issue of under-representation by females in their industry.
Kevin Harrington, group chairman of Results Through Digital, said: “A balanced and diverse team makes use a stronger business and that is better able to support customers.
“We are happy to be promoting the Not Just For Boys campaign in recognition of the significant contribution that women are making in the male-orientated technology industry.
“There is an ongoing need for this kind of initiative, because ignoring women in these roles would reduce the pool of talent employers can hire. It also makes a positive difference to workplace equality and to how we are seen as an employer.”
On Not Just For Boys helping to close the gender pay gap, Harrington said: “We at Results Through Digital pay women and men the same amount for the same job, which is the right thing to do [as a business and an employer].
“If there are gender pay gaps in organisations, it has a hugely negative effect on workers, because they feel injustice, which can impact workplace and engagement.”