CPM launches flexible benefits

Field marketing company CPM is launching a flexible benefits plan for its 800 employees.

The scheme, which will be branded Flex 2 Fit, is being offered after survey feedback indicated staff would like more flexibility in their benefits package. It will go live in April after employees make their choices this month.

Chris Castle, HR operations manager, said: "Things have moved on from the one-size-fits-all approach. We want to provide staff with an up-to-date, modern benefits package that they can flex to meet their lifestyles."

The scheme will include perks such as a bikes-for-work plan, critical illness cover, dental cover, a healthcare cash plan, personal accident insurance and travel insurance, which are all being offered for the first time. Staff will also be able to buy up to five days and sell two days holiday a year. In addition, they will can opt to vary their core entitlements.

"We provide medical insurance to our management population [so] are going to give them the option to opt out and [we will allow] non-managers to opt in," Castle said.

The majority of staff also receive some core entitlement for life cover and income protection, which can also be traded either up or down through the new scheme.

The company will consider adding extra perks to future flex plans.