Case Study: Capita Services company
Capita, which has 25,000 employees went live with its voluntary benefits scheme, Capita Value, in November 2005. Bridget Green, HR director, says: “We introduced the scheme because the previous offering was not perceived by staff to represent good value. There was a limited choice [of options] and the platform consisted of ad-hoc discounts and services.” Almost six months after its launch, employee take-up is running at 32% – the previous scheme had take-up of just 12% – and increasing each month.
“Our unique selling point is the value of the discounts employees can receive, and the variety and choice available because the offers are very wide-ranging,” explains Green. The company plans to review the working and contents of the scheme after six months and will canvass staff opinion in an employee survey. “For us, it is important there is an ongoing promotion of the benefits. It is not a must-have, but an additional benefit for staff, which we need to be competitive in the marketplace. Even where we have [Transfer of Undertakings (Protection of Employment)] Tupe transfers, staff want to know what benefits are on offer,” adds Green.