Edenred to launch mobile discounts scheme

Edenred is to launch a mobile employee discounts scheme, which will allow users to find discounts on the move via their smartphones and tablets.

The new scheme will work through a mobile website, which will allow employees to check for discounts when they are out and about. It features a location-based service, which will flag up last-minute offers for retail purchases and savings on meals.

The service will complement Edenred’s existing employee discounts portals, which allow employees to buy discounted gift cards and vouchers.

This will now also be available via the mobile service, which will allow users to top up any reloadable cards.

Andy Philpott, sales and marketing director at Edenred, said: “While desktop employee discounts portals remain an important way of providing employee savings, we recognise that mobile is now leading the way people shop, check prices and find places to eat out.

“For employees, this means having access to discounts when they need them and where they are relevant. Our new service delivers just that, as well as real-time offers that give people a genuine reason to check for discounts when they are on the move.

“For employers, the addition of the mobile platform provides a truly powerful employee savings scheme that could increase participation and make it easier for employees to benefit from the discounts on offer.”