Virgin’s Australian cabin crew will undergo etiquette classes to improve the airline’s chances of competing for business passengers.
While most employers will offer information technology (IT) training or team-building exercises, Virgin is more concerned about the etiquette of its Australian staff.
Classes will include wine appreciation and guides to body language, according to a report in The Daily Telegraph.
Cabin crew have also been told that they should refrain from calling passengers ‘mate’ unless a frequent flier has actually requested it.
Mark Hassell, group executive of brand and customer experience at Virgin Australia, said: “We are not creating clones and we are not creating straitjackets for people.
“We want to retain the spirit that exists within Virgin’s service style and behaviour, but put it in a context that is equally relevant for business-purpose and corporate travellers.”
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