Personal Group re-brands as product range expands

Employee benefits and financial services provider Personal Group has unveiled a new brand image, with a new logo aimed at combining traditional values with modern developments.

The new look is launched at a time when Personal Group is expanding its products, including developing a new customer portal due to be launched later this year.

Alison Kidgell, group marketing director at Personal Group said: “The new brand statement ‘For your benefit’ sums up what Personal Group is all about: people. The ‘personal’ aspect of any business cannot be underestimated and the organisation is proud to be personal.”

Personal Group is also expanding its health product underwriting through its insurance company, covering private health insurance, income protection and dental care. By bringing this in house, Personal Group hopes to be able to provide a more seamless, integrated service to its clients and respond quickly to market changes and needs.

Kidgell added: “The industry is changing constantly and as we have grown and adapted over the past few years we felt now was the time for a new brand image which reflects our growth.”

Read more stories about suppliers in this market in the suppliers’ directory