Case study: McDonald’s puts perks on the menu for all staff

This affects its approach to benefits. Neal Blackshire, benefits and compensation manager, says: “Whenever we introduce a benefit we try to make it as applicable to as many as possible.” A prime example is its bike scheme. “The government’s cycle-to-work scheme is offered through salary sacrifice, so wouldn’t have been available to all our employees. Instead, we negotiated discounts of up to 60percent,” says Blackshire.

The company also offers a staff discount card and bonus schemes that include an extra 50p per hour for a fortnight if staff are judged to work in one of the top 50 restaurants identified by mystery shoppers, service awards for those who have worked for the company for five years, and an employee of the year scheme.