Carlsberg launches voluntary benefits

Carlsberg UK has launched a voluntary benefits discounts scheme and a benefits portal in preparation for the introduction of flexible benefits later this year.

The portal provides staff with access to a wide range of discounts at retailers, travel agents, gyms and other suppliers, as well as information on childcare vouchers and discounts on private medical insurance.
It has communicated the voluntary benefits scheme to its 2,150 employees through a six-week campaign branded ‘Your Carlsberg’.

Sue O’Callaghan, HR services manager at the brewer, said: “We have a presence all over the UK, and [our provider] Motivano has access to deals where our employees, wherever they work, can access them.”

The brewer hopes to follow up this launch with the introduction of a flexible benefits scheme in either April or May, and plans to hold focus groups in the early part of 2008.

Julian Daley, benefits specialist at Carlsberg UK, said that flexible benefits would help the organisation remain competitive by attracting talent and giving existing employees plenty of choice.