LSL Property overhauled benefits with flex


LSL Property Services launched an online flexible benefits scheme for its 5,000-strong workforce after identifying a need to overhaul its benefits package. 

The property group, which owns estate agency brands Reeds Rains and Your Move, launched the programme after staff focus groups highlighted the need to offer more choice.

Nearly two-thirds (64%) of employees wanted greater flexibility in their choices.

Gareth Whalley, head of group HR services at LSL, says: “The business had grown dramatically and, with it, the benefits had to grow, but previously there were different packages among employees who had joined recently and those that had been at the organisation for a while. We did not have a cohesive benefits package.”

The organisation previously offered childcare vouchers and a health cash plan.

The online portal, which uses Benefex’s RewardHub software and is branded as ChoiceMatters, was launched with Barclays Corporate and Employer Solutions. Benefits now include childcare vouchers, bikes for work, mobile phones, dental insurance, a health cash plan, health assessments, travel insurance and retail discounts.

“The first phase was to build on what staff wanted: flexibility,” says Whalley. “We wanted to offer a range of benefits to speak to every employee to attract them to use the scheme and not just do something for the sake of it.

“The one trigger that really helped and made sense was to look at what people wanted and look at the population of our organisation with a lens to offer a sharper focus.”