To create an effective and attractive employee value proposition (EVP) employers should understand what employees really want and ensure they understand the value of what they receive.
Paul Bissell (pictured), head of reward at Vodafone, will explain how understanding the different values of a workforce is important to how an EVP works in a session titled Creating an EVP for the future: reward, motivation, role of benefits at Employee Benefits Connect on 27 February.
He said: “Aligning people culture with brand, the brand’s value and its corporate strategies is really important.
“If there is a disconnect there, it is hard for employees to see clearly what the value proposition is for.”
Bissell. along with Jillian Cunnison, head of benefits and HR operations at Capital One, will cover a range of other themes during the session, including:
- Employee engagement and motivation.
- How to provide benefits at little or no cost.
- Understandng what employees want.
- How to align brand values.
- The quality of communication required for creating an EVP.
Bissell added: “Delegates can go away and start to think about what they are doing, how they can improve, and how they filter what is being done through core messages.
Employee Benefits Connect will be held at the Westminster Park Plaza in London on 27 February.