DOD’s blog: this week in benefits

Debi O’Donovan’s musings on the events of 9-21 February

The issue of workplace marketing of employee benefits is niggling in the back of my mind. Does anyone else feel uncomfortable with it?

Somewhere between ‘it is good to push staff into a pension and deduct money from pay for it’ and ‘here are some benefits suppliers selling you their wares’ we may be crossing a line.

The former appears to be sensible to me, but I worry about the latter, especially when some of the ‘deals’ are clearly not that great.

It is where employers have taken a hands-off approach and given providers ownership of the marketing messages that I feel most uncomfortable.

Then again, perhaps I am not giving the average British worker enough credit for being able to spot a bad deal?


Debi O’Donovan, Editor, Employee Benefits

Twitter: @DebiODonovan