EXCLUSIVE: Thomas Cook motivates staff with Olympic perks

Thomas Cook is using its sponsorship of the London 2012 Olympic and Paralympic Games as an opportunity to
engage and motivate its 16,000 staff in the UK and Ireland.

The travel firm has access to 3,500 tickets to events, which it receives under its sponsorship deal, and will offer a portion of these to staff through a variety of reward and recognition programmes leading up to the Games. These include fundraising campaigns, such as Thomas Cook’s Countdown Challenge, in which staff teams aim to raise £2,012 for children’s charities and could be entered into a draw to win tickets. There has also been a competition to design a logo for the Countdown Challenge.

Stephen Vaughan, managing director of Thomas Cook London 2012, said: “More than once a quarter we will change it to keep it fresh. We have countdown clocks in all our locations and are trying to ‘Olympify’ as many of our internal activities as possible.”

Thomas Cook has appointed 50 official volunteers and 12 torch-bearers at the Games after a staff competition, and used communications pioneers to spread Olympics information to its workforce.

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