Winner: Axa UK
Scheme: Axa UK Car Scheme
The judges for this category were looking for a successful strategy that has made company cars and/or allowances effective as a benefit within an organisation.
Axa UK’s car scheme incorporates three funding methods: an employee car ownership scheme, contract hire and a salary sacrifice arrangement. These give employees the greatest possible flexibility and choice when selecting a car. This was the first time the judges had seen such a complex strategy using all three methods concurrently.
The judges said: “Axa was trying to give people the best flexibility to engage with a programme in a way that suited them.”
The winner said: “Our key principles were around flexibility and we drove the low CO2 emissions message.”
Nadeen Barker-Jackson, reward consultant, Axa UK
Asda – Asda Company Car Scheme (entered by Zenith)
BMW (UK) – Car and Travel – BMW ConnectedDrive
North Yorkshire County Council – Green Car Scheme (entered by Tusker)