Sam Kirk: Portals must be eye-catching and educational


Giving employees easy accessibility to benefits is absolutely key if employers want them to truly engage with a benefits offering. At TalkTalk, we believe that the best way to do this is by providing staff with an online benefits system.

Investing in an online benefits platform can be a huge commitment, so it is important to take a step back and think about what is really needed before taking the plunge.

Whether an organisation is striving to be best in class, wants to ease the internal admin burden or wants to drive employee engagement with benefits, it must be clear on why an online benefits platform is right. For me and TalkTalk, it was all three.

Employers need to think about what is important to their employees and to the team that is responsible for the portal internally. After all, there is no value in it if staff do not engage effectively.

At TalkTalk, the top requirements on our wish list were that the portal: is clean, eye-catching and simple to use; has easy access from anywhere and on mobile devices; encourages employees to return to the portal by providing useful and educational information on benefits; offers reliable data integration; and is good value for money.

Sam Kirk is reward director at TalkTalk