launches long-service awards service reward-2015

EXCLUSIVE: has launched a long-service awards scheme, which will award long-serving staff with either a £150 or £250 voucher for a Red Letter Days experience.

Some 17% of’s employees will receive a voucher as a reward for being with the hotel booking service for five or ten years.

The online retailer is also re-launching its existing recognition scheme, Courageous Penguins. Originally launched in 2013, this scheme was inspired by a TV documentary about penguins, and was originally led by the HR team. However, it will now be led by managerial staff to ensure the rewards offered are more spontaneous and notable work from employees is celebrated more frequently.

The re-launch has also brought a more digital aspect to the scheme by providing an interface on’s internal intranet. The awards will be split into four categories that represent’s culture as an employer. The categories are: breaking boundaries; risk and results; providing business benefit; ideas and innovation.

Each category is represented by an individually designed digital rosette. After an employee is recognised for one of the Courageous Penguins categories, that particular rosette lights up on their intranet profile.

Employees are also given a high street shopping voucher for their achievements.

Claire Birks, head of human resources at, said: “Considering that we’re such a young business, it’s fantastic to see that so many people have chosen to build their careers here and we’re thrilled to be recognising and thanking so many members of the team for the dedication they’ve shown to 

“Our employee recognition scheme initially launched two years ago after a member of our leadership team was inspired by a TV documentary on penguins. It revealed that in a colony there are always a few penguins that have the courage to take risks and it’s these penguins that lead their group onto bigger and better things. It was the perfect concept to ensure we keep innovation at the heart of our business.”