Siemens adds communication campaign and total reward statements

Siemens has enhanced its employer value proposition (EVP) with a new campaign and total reward statements to ensure its 17,000 UK staff are aware of the benefits available.

Its ‘What’s in it for you’ campaign focuses on an interactive online feature, which has four categories: pay and benefits, great place to work, looking after you, and personal development.

‘Pay and benefits’ highlights everything that is offered to staff, including salary and bonus, pension and share plans. ‘Looking after you’ details health, safety and wellbeing programmes.

Siemens has also launched online total reward statements for all UK employees.

The campaign was launched after an employee engagement survey raised concerns that the firm was not offering a
competitive benefits package.

Heike Avramovic, reward partner, said: “This is a very powerful tool in making it possible for employees to find
everything we offer, and to attract and retain.Ӡ

Hear more on this topic in the total reward stream of case study-led sessions at Employee Benefits Live on 27 September.

Read more about communicating benefits to staff