Case study: Salary sacrifice buoys Severn Trent Water staff

Severn Trent Water introduced its SmartWater benefit in January 2010, which enables employees to pay their water bill through a salary sacrifice arrangement.

The company bills about 3.5 million customers throughout the Midlands, a number of whom are its own employees. In the first year of SmartWater, 1,500 of the firm’s 6,000 employees took up the benefit. In 2011, 1,650 staff are participating.

Chris Blakesley, pay and benefits manager at Severn Trent Water, says: “It has certainly enhanced employee engagement.†

“Feedback has been extremely positive as we have often been challenged with regard to what benefits employees could get in relation to the services provided by the organisation. Free water is not a possibility in the
regulated environment we operate in, but SmartWater is probably the next best thing.

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