Generation Financial Services launches employee benefits division

Generation Financial Services has introduced an employee benefits division.

The new division will be integrated at board level with the company’s core independent financial advice (IFA) business.

As well as offering the implementation, management and administration of employee benefits, it will also provide fee-based consultancy, either as a standalone service or within its full proposition.

Marc Barnes, co-founder of Generation Financial Services, says: “It is an exciting time to expand our business into the employee benefits sector and market conditions are perfect for this timely addition to our current operations.

“We really feel that with the calibre of the personnel joining the new division and our dynamic approach, we expect Generation to grow and become one of the leading advisers to UK business on employee benefits†and group schemes.

“We are backing up this desire with solid processes and the latest technology to ensure companies really do get something ‘new’ and different from us.”

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