Aviva adds expert commentary to group risk website

Aviva UK Health has updated its group risk website with 20 pages of new content, including 30 video clips of experts discussing a range of topics related to group risk, such as early intervention, claims management and rehabilitation.

Designed to inform and educate employers on the benefits of selling group risk, the improved website is part of a marketing campaign called ‘Let’s talk group risk’, which was created to bridge the gap and emphasize available opportunities.

Steve Bridger, head of group risk at Aviva, said: “We believe that education is key with regards to group risk – there is a wealth of opportunity out there and we want to give our intermediaries the tools to enable them to take full advantage.”

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