Ideas for retailers to improve employee engagement during times of change

When the global pandemic began, companies scrambled to find quick ways to communicate important information to their dispersed work forces. As offices, stores and businesses were closing, more employees were working from home and the uncertainty in the world decreased employee morale.

Fortunately, this wasn’t the case for Dunelm, a high-volume retailer and Reward Gateway client, that already had a platform in place with a communications strategy that allowed the company to reach its workforce of more than 9,800 employees in real-time.

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As the COVID-19 pandemic started to impact the business, Dunelm needed to inform its furloughed employees of store closures, wanted to create a space for employees to provide feedback and focused on boosting employee well-being and morale.

Click here to discover how Dunelm connects its workforce with tailored communications.