Jonathan Burton, chief executive of Health Shield, takes centre stage in the 40-second video, entitled ‘The Health Shield Shake’. Donning a sumo wrestler suit and matching helmet, the Friendly Society fundraiser is joined by an entourage of employees in the humorous internet meme.
For every view of the YouTube video, Health Shield has pledged to donate five pence to Red Nose Day, with an aim to reach 20,000 views in order to hit its fundraising target.
Burton said: “Each year, the team comes up with a variety of ways to raise money for charity. In true Comic Relief spirit, we wanted to do something for Red Nose Day 2013 that raised a smile, while generating vital funds for the worthy cause at the same time. What better way to do it than by letting our hair down and joining the latest internet craze?
“I was hoping to remain anonymous under the sumo suit and helmet, but now that the secret’s out, I’d like to ask everyone to send the video link to friends, family and colleagues to help us reach our target of 20,000 views and raise that all-important £1,000.”
To view ‘The Health Shield Shake’ and raise money for this year’s Red Nose Day, simply click on this link.
Alternatively for more information about our Health Cash Plans call us on 01270 588 555.