EXCLUSIVE: Goodlord sees 40% of employees engage with financial coaching

Goodlord offers 125 employees individual financial coaching

Lettings platform Goodlord has given its 100 employees access to a free financial coach, with 40% of employees booking an appointment within the first two weeks since the benefit was introduced in June 2020.

The financial planning and coaching benefit, provided by Hatch, gives each employee a dedicated financial coach offering a yearly financial planning session, as well as answering any financial questions throughout the year.

Out of the employees that opted in for this service, 48% chose a higher-tier service through salary sacrifice. The enhanced service gives employees a long-term digital financial plan at an additional cost of £169 per year.

Goodlord’s financial wellbeing strategy also features pension workshops led by William Reeve, chief executive at Goodlord.

Leah Ellis, head of people and talent at Goodlord, said: “These are difficult times for everybody and we are working hard to support our employees as much as possible in a variety of ways. Financial wellbeing is particularly important right now. Some employees’ finances are under stress, particularly where partners have lost incomes. On the other hand, some employees actually have more spare cash available than normal, making now a good time to plan ahead.”

“The response to Hatch has been unanimously positive. The process is tailored to each employees’ situation, whether they want to plan for a rainy day, a property, enjoying life, a family, and/or retirement. The combination of a human coach and, for those who want it, Hatch’s planning technology, perfectly addresses both the emotional and rational side of financial planning.”