EXCLUSIVE: Four-fifths use digital communications to boost benefits engagement

EXCLUSIVE: Digital communications are steadily increasing as a method of improving engagement with benefits, up from 68% in 2016 to 78% this year, according to research by Employee Benefits.

While this might indicate the move towards a reliance on technology, it is worth noting that the Benefits research 2019, published in May 2019, also found that face-to-face communications have risen by eight percentage points since 2018. This remains the second most popular method.

Many employers and providers have no doubt found that diverse approaches, engaging employees in person as well as giving them remote access and online tools, tend to ensure the best effects.

Perhaps for the same reason, printed communications hold steady in third place this year, being used by the same proportion of respondents (46%) as in 2018.

Click to download Employee BenefitsBenefits research 2019