Criteo hires first VP of global DEI

Digital advertising agency Criteo has appointed Rachel Scheel as its first senior vice president of global diversity, equity and inclusion.

As well as helping to craft the company’s gender equality agreement and honour its commitment to achieving 30% of women in leadership roles at the business by 2022, Scheel will also be charged with developing its ‘Pay Parity Action Plan’. This will see the organisation commit to regular gender pay equity analysis for full pay parity across the organisation.

Scheel has more than 20 years’ experience in HR leadership roles, having started her career in Brisbane, Australia. Prior to joining Criteo, she was the global executive for culture, inclusion, diversity and engagement at GE Healthcare.

Commenting on the appointment, Denis Collin, chief people officer, said: “At Criteo, we strive to foster a diverse and inclusive culture that aligns with our greater corporate strategy and values. We realise that in order to drive change, we need to take action. So I am thrilled to have Rachel join the team to continue these efforts and accelerate Criteo’s journey to becoming fully equitable.”

He added: “Rachel has been a positive agent of change at multiple organisations throughout her career and I am confident that she will do the same here.”

In anticipation of her new job, Scheel said: “Throughout my career, I have been a passionate advocate for diversity and making a real difference. I am eager to drive Criteo forward in becoming equitable throughout every level of the company, driving engagement from leadership, to management and employees to deliver an inclusive culture.”