Analysis
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AnalysisHow to create an effective pension communications strategy
An effective communication strategy acknowledges that members are at different stages of their lives and careers, and, therefore, process information differently.
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AnalysisRaising the profile of voluntary benefits
Credit: Billion Photos/ Shutterstock 2464376955 Need to know: Benefits such as retail discounts, mortgage advice and salary sacrifice arrangements are powerful tools in a cost-of-living crisis. Voluntary benefits can help engagement across a multi-generational workforce, as different demographics pick relevant services. Communication must ...
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AnalysisHow to overcome the disconnect between benefits on offer and what staff really want
Source: Shutterstock Need to know: Many employers are seeing a gap emerge between the benefits they offer and what employees actually want. Work-life balance, wellbeing and financial support are especially valued by employees. Employers need to talk to staff, offer them a degree of choice ...
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AnalysisHow to maximise benefits communication with employee involvement
Source: Shutterstock MetLife’s 22nd annual US employee benefit trends study, published in March 2024, found that employees who understand and use their benefits were 88% more likely to feel cared for by their employer, compared to 34% of those who do not. This highlights the importance of ...
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AnalysisHow employee feedback can inform a benefits strategy
Need to know:When gathering feedback, striking a balance between anonymity and usefulness of the data is key, as is being transparent with how this balance is achieved with employees.Whichever feedback method is used, questions must reflect the workforce, based on all segments of the demographic, but also on their working ...
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AnalysisWhat role does ChatGPT have to play in benefits communication?
Need to know:Artifical intelligence (AI) systems like ChatGPT can automate and streamline processes, freeing up HR and leadership time for more nuanced and creative tasks.Benefits communications can be personalised, and their delivery optimised for each individual employee, to have a the best possible impact.Employers must be careful with sensitive data, ...
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AnalysisHow can employers effectively communicate an employee value proposition?
Need to know:Employee value propositions can help organisations outline their purpose and culture.Essential communication is essential, including through new digital channels.Involving senior management and employees can also prove effective.With the 'great resignation’ well underway, employers are having to think more about how they can retain staff.For many, developing and communicating ...
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AnalysisTop tips for avoiding the miscommunication of employee benefits
Need to know:A targeted, personalised approach to communication is the key to boosting take up of employee benefits.Sharing benefits communication across multiple channels, including email, messaging platforms and social media will help to reach as many employees as possible.Repeating benefits communications regularly throughout the year will keep them front of ...
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AnalysisHow on-demand communications can boost engagement with benefits
Need to know:News and information about benefits sent out just via emails can easily get lost in the swathes of them employees receive each day, and potentially never read.The most effective and immediate communication method for reaching remote and office-based employees is mobile, with push notifications via apps able to ...
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AnalysisHow can employers cut through video-call fatigue to communicate benefits efficiently?
Need to know:Employees are struggling with communication overload; employers can reduce overwhelming them by breaking information down into bite-sized pieces.Employers have many options available to them for communicating benefits to a remote workforce, including newsletters, infographics and quizzes.Kindness, compassion and trust trump traditional formal benefits in these uncertain times.Cronkshaw Fold ...
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AnalysisTop lessons for improving benefits communications
Need to know:A communication strategy that builds up information over time is vital, because ad-hoc methods are unreliable when it comes to boosting engagement and take-up of benefits.Employers should consider their workforce demographics and job structure, and aim to get information to staff at a time and in a format ...
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AnalysisHow will AI change the world of benefits and HR communications?
Need to know: Using the wealth of data available, artificial intelligence can ensure that employees understand the value of benefits to them as individuals.The conversational tone of chatbots can help employees navigate complex subjects, while also combating isolation as workforces become more remote.Anonymity mixed with seemingly human interactions can be ...
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AnalysisHow can behavioural psychology tailor workplace savings messages to staff?
Need to know:A behavioural psychology approach to workplace savings communications can help employees develop positive savings habits.The language used in communications should target different motivators to ensure that the underlying message resonates with as many employees as possible.Employees sharing personal experiences can help to motivate behaviour change, but employers must ...
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AnalysisCan over-communication damage employee engagement?
Need to know:Overloading employees with information can cause them to disengage, but the answer is not necessarily to decrease the organisation's level of communication.Avoiding over-reliance on emails, implementing a multi-channel approach, and segmenting and targeting messages are all ways to avoid over-communication.Employers should find a way to cut through the ...
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AnalysisTop tips for communicating to a non-office-based workforce
Need to know:Employers should involve all employees in communications, and consider smartphone apps if certain sites have limited access to email.An effective communications strategy should be simple, coherent and focused on key messages.Organisations should aim to use a variety of channels, such as video, which can communicate a lot of ...
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AnalysisHow important is a benefits brand in order to increase awareness and take-up?
Need to know:Personalised content can highly engage employees with benefits communication.Different organisations will find different forms of communication effective.Branding consistency across all communications creates trust and familiarity.Benefits packages are evolving in line with what employees want and expect from their employers, and so reward and benefits professionals face the challenge ...
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AnalysisHow to use visual elements as part of a benefits communication strategy
Need to know:Visual elements can help grab employees’ attention and simplify complex messages.Visuals should have a clear function that fits within an employer’s wider communications strategy.These elements and the way in which they are delivered should be relevant to the employees they are targeted at.In a world where information is ...
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AnalysisTop tips for communicating to a multi-generational workforce
Need to know:Targeted messages can help ensure communications are relevant, but they should not exclude any individuals or information.Organisations should take into account employee feedback and campaign data to determine whether an approach is effective for its particular workforce.Utilising a variety of communication channels enables employees to consume information in ...